This term is frequently mis-used. By clients we mean the people who have registered their property with us for sale. They are the sellers who will, we hope, pay our fees: it is our duty to act in their best interests. We represent these clients and it is our responsibility to market their property effectively and sell it for a fair price. That means applicants and buyers are not clients, unless we are also selling a property for them when they could be both in relation to two different properties.